Utilizing facebook statistics in tourism demand modeling and destination marketing
Year of publication: |
2020
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Authors: | Önder, Irem ; Gunter, Ulrich ; Gindl, Stefan |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 59.2020, 2, p. 195-208
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Subject: | Facebook | tourism demand modeling | destination marketing | ADLM | MIDAS | Tourismusmarketing | Tourism marketing | Social Web | Social web | Destinationsmanagement | Destination management | Nachfrage | Demand | Tourismus | Tourism | Tourismusforschung | Tourism research | Online-Marketing | Internet marketing |
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