Utilizing the access value of customers
Year of publication: |
2014
|
---|---|
Authors: | Lai, Puqing |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 1, p. 61-71
|
Subject: | Customer value | Customer access | Customer data effect | Network externality | Envelopment attack | Embeddability | Business model | Kundenwert | Beziehungsmarketing | Relationship marketing | Geschäftsmodell | Netzwerkökonomik | Network economics | Konsumentenverhalten | Consumer behaviour |
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