Utilizing the concept of convenience as a business opportunity in emerging markets
Malin Sundström (Swedish Institute for Innovative Research,University of Borås), Anita Radon (Swedish Institute for Innovative Research, University of Borås)
| Year of publication: |
2015
|
|---|---|
| Authors: | Sundström, Malin ; Radon, Anita |
| Published in: |
Organizations and markets in emerging economies. - Vilnius : Vilnius Univ. Publ. House, ISSN 2029-4581, ZDB-ID 2628550-2. - Vol. 6.2015, 2, p. 7-21
|
| Subject: | e-commerce | emerging markets | convenience | retail strategy | non-store retailing | Electronic Commerce | E-commerce | Schwellenländer | Emerging economies | Einzelhandel | Retail trade | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011433322