Validating a Theoretical Model for Hotel Brand Love Amongst Young Indian Tourists
Year of publication: |
[2021]
|
---|---|
Authors: | Sarkar, Abhigyan |
Publisher: |
[S.l.] : SSRN |
Subject: | Indien | India | Hotellerie | Hotel industry | Markenführung | Brand management | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour |
Extent: | 1 Online-Ressource (16 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Administrative and Business Studies JABS 2019, 5(4): 228-243 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 26, 2019 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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