Validation of a quality assessment tool for insurance services in business-to-business marketing
Year of publication: |
2013
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Authors: | Pop, Nicolae Al. ; Petrisoaia, Carmen |
Published in: |
The international journal of management science and information technology : IJMSIT ; an official publication of the North American Institute of Science and Information Technology. - Toronto : NAISIT Publ., ISSN 1923-0273, ZDB-ID 2769259-0. - 2013, 10, p. 123-137
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Subject: | service quality | measurement scales | insurance broker | organisational customers | Dienstleistungsqualität | Service quality | Messung | Measurement | Qualitätsmanagement | Quality management | Versicherung | Insurance | Kundenzufriedenheit | Customer satisfaction | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/97859 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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