Validity, reliability, and applicability of psychophysiological techniques in marketing research
Year of publication: |
2008
|
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Authors: | Wang, Yong Jian ; Minor, Michael |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 25.2008, 2, p. 197-232
|
Subject: | Marktforschung | Market research | Psychologie | Psychology | Wissenschaftliche Methode | Scientific method |
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