Validly measuring destination image in survey studies
Year of publication: |
2013
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Authors: | Dolnicar, Sara ; Grün, Bettina |
Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 52.2013, 1, p. 3-14
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Subject: | destination image | image measurement | brand image | Likert | DLF IIST | binary | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Tourismus | Tourism | Herkunftsbezeichnung | Designation of origin | Messung | Measurement |
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