Valuating brand equity and product-related attributes in the context of the German automobile market
Year of publication: |
2009
|
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Authors: | Fetscherin, Marc ; Toncar, Mark F. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 2, p. 134-145
|
Subject: | Markenimage | Brand image | Kraftfahrzeug | Motor vehicle | Preismanagement | Pricing strategy | Hedonischer Preisindex | Hedonic price index | Regressionsanalyse | Regression analysis | Deutschland | Germany |
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