Valuating business social networking services as intangible corporate assets : experiences and ideas
Year of publication: |
2012
|
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Authors: | Koumpis, Adamantios ; Christofilopoulos, Epaminondas ; Melanitis, Nikos |
Published in: |
Handbook of research on business social networking ; Vol. 2. - Hershey, Pa. : Business Science Reference. - 2012, p. 495-508
|
Subject: | Interne Kommunikation | Internal communication | Unternehmensdienstleistung | Business services | Social Web | Social web | Immaterielle Werte | Intangible assets |
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