Valuation of brands : a critical comparison of different methods
Catharina Kriegbaum
| Year of publication: |
1998
|
|---|---|
| Authors: | Kriegbaum, Catharina |
| Institutions: | Technische Universität Dresden / Fakultät Wirtschaftswissenschaften (contributor) |
| Publisher: |
Dresden : Techn. Univ., Fak. Wirtschaftswiss. |
| Subject: | Markenimage | Brand image | Messung | Measurement | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 26 S |
|---|---|
| Series: | Dresdner Beiträge zur Betriebswirtschaftslehre. - Dresden : Techn. Univ. Dresden, Fak. Wirtschaftswiss., ISSN 0945-4810, ZDB-ID 1388972-2. - Vol. 13 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Notes: | Literaturverz. S. 23 - 26 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000658681