Value added reseller or value at risk : the dark side of relationships with VARs
Year of publication: |
May 2016
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Authors: | Gupta, Suraksha ; Väätänen, Juha ; Khaneja, Suyash |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 55.2016, p. 110-118
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Subject: | Value added reseller | Relationship | Brand | Performance | Value | Wertschöpfung | Value added | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management | USA | United States | Theorie | Theory | Risikomaß | Risk measure |
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