Nations as brands : cinema's place in the branding role
Shashwat Gupta, Mohammad M. Foroudi, Juha Väätänen, Suraksha Gupta, Len Tiu Wright
| Year of publication: |
2020
|
|---|---|
| Authors: | Gupta, Shashwat ; Foroudi, Mohammad Mahdi ; Väätänen, Juha ; Gupta, Suraksha ; Wright, Len Tiu |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 116.2020, p. 721-733
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| Subject: | Cinema | Globalization | Nation | Place and destination branding | Markenführung | Brand management | Kino | Movie theatre | Standortmarketing | Place marketing | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Filmwirtschaft | Film industry | Tourismusmarketing | Tourism marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.02.017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012257675