Value-based marketing : marketing strategies for corporate growth and shareholder value
Peter Doyle
| Year of publication: |
2008 ; 2. ed., [updated and expanded]
|
|---|---|
| Authors: | Doyle, Peter |
| Publisher: |
Chichester [u.a.] : Wiley |
| Subject: | Marketingmanagement | Marketing management | Shareholder Value | Shareholder value | Shareholder-Value-Analyse | Marketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XII, 367 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2000 |
| ISBN: | 978-0-470-77314-7 ; 0-470-77314-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003734216