Value-based pricing in competitive situations with the help of multi-product price response maps
Florian Dost, Ingmar Geiger
| Year of publication: |
July 2017
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|---|---|
| Authors: | Dost, Florian ; Geiger, Ingmar |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 76.2017, p. 219-236
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| Subject: | Value-based pricing | Competitive pricing | Price response map | Consumer indecisiveness map | Willingness to pay as a range | Preiswettbewerb | Price competition | Preismanagement | Pricing strategy | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011713628