Value-based segmentation of luxury consumption behavior
Klaus-Peter Wiedmann, Nadine Hennigs, and Astrid Siebels
| Year of publication: |
2009
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Hennigs, Nadine ; Siebels, Astrid |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 26.2009, 7, p. 625-651
|
| Subject: | Konsumgütermarketing | Consumer goods marketing | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Faktorenanalyse | Factor analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003874129