Value champions in business markets : four role configurations
Year of publication: |
2020
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Authors: | Keränen, Joona ; Liozu, Stephan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 85.2020, p. 84-96
|
Subject: | Customer value | Organizational champions | Organizational structures | Role configuration | Business markets | Value-based selling | Kundenwert | Organisationsstruktur | Organizational structure | B-to-B-Marketing | Business-to-business marketing | Betriebliche Wertschöpfung | Value creation | Verkauf | Selling |
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