Value co-creation in e-commerce contexts : does product type matter?
Year of publication: |
2016
|
---|---|
Authors: | Barrutia, José M. ; Paredes, Mario R. ; Echebarria, Carmen |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 3/4, p. 442-463
|
Subject: | E-commerce | Service quality | Services marketing | Dienstleistungsqualität | Electronic Commerce | Online-Handel | Online retailing | Dienstleistungsmarketing | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management |
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