Value co-creation in ecotourism : finding solutions in a digital era
Year of publication: |
2018
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Authors: | Hernández-López, Laura ; Barrio-García, Salvador del |
Published in: |
Journal of business. - Lima : Universidad del Pacífico, ISSN 2078-9424, ZDB-ID 2859035-1. - Vol. 10.2018, 1, p. 38-51
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Subject: | Value co-creation | ecotourism | social networking sites | virtual platforms | satisfaction | loyalty | Betriebliche Wertschöpfung | Value creation | Ökotourismus | Ecotourism | Social Web | Social web | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Kundenwert | Customer value |
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