Value co-creation process of integrated product-services : effect of role ambiguities and relational coping strategies
Year of publication: |
July 2016
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Authors: | Rönnberg, David ; Parida, Vinit ; Wincent, Joakim |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 56.2016, p. 108-119
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Subject: | Product-service system | Service-dominant logic | Servitization | Service innovation | Integrated solutions | Leistungsbündel | Bundling strategy | Service-Dominant Logic | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Produktentwicklung | New product development |
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