Value creation following merger and acquisition announcements : the role of strategic emphasis alignment
Year of publication: |
2008
|
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Authors: | Swaminathan, Vanitha ; Murshed, Feisal ; Hulland, John |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 1, p. 33-47
|
Subject: | Übernahme | Takeover | Ressourcenorientierter Ansatz | Resource-based view | Betriebliche Wertschöpfung | Value creation | Kosten-Nutzen-Analyse | Cost-benefit analysis |
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