Extent: | Online-Ressource (XVII, 211p. 29 illus, digital) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | English |
Notes: | XVII, 211 S. Preliminary; Introduction; Literature Review; Derivation of Hypotheses; Concept and Methodology of Empirical Analysis; Summary and Outlook; Back matter |
ISBN: | 978-3-8349-8460-9 ; 978-3-8349-2123-9 |
Other identifiers: | 10.1007/978-3-8349-8460-9 [DOI] |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013521280