Value creation through relationship closeness
Year of publication: |
2010
|
---|---|
Authors: | Srivastava, Vibhava ; Singh, Tripti |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 18.2010, 1, p. 3-17
|
Subject: | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Vertrauen | Confidence |
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