Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'
| Year of publication: |
2009
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|---|---|
| Authors: | Henneberg, Stephan ; Pardo, Catherine ; Mouzas, Stefanos ; Naude, Peter |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 25.2009, 5, p. 535-551
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