Value in a multiple perspective view of sports sponsorship
John Davies, Kate Daellenbach and Nicholas J. Ashill
| Year of publication: |
2008
|
|---|---|
| Authors: | Davies, John ; Daellenbach, Kate ; Ashill, Nicholas J. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 3.2008, 3, p. 184-200
|
| Subject: | Sportmarketing | Sports marketing | Sponsoring | Sponsorship | Strategische Allianz | Strategic alliance | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003665185