Value in a multiple perspective view of sports sponsorship
John Davies, Kate Daellenbach and Nicholas J. Ashill
| Year of publication: |
2008
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|---|---|
| Authors: | Davies, John ; Daellenbach, Kate ; Ashill, Nicholas J. |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 21942924. - Vol. 3.2008, 3, p. 184-200
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869533