Value or quality? : differences in airlines' customer satisfaction strategies across national markets
Year of publication: |
2020
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Authors: | Messner, Wolfgang |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 41.2020, 3, p. 205-235
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Subject: | Airline industry | customer satisfaction | hedonism | service marketing | strategic fit | value for money | Kundenzufriedenheit | Customer satisfaction | Fluggesellschaft | Airline | Dienstleistungsqualität | Service quality | Luftverkehr | Air transport | Marketingmanagement | Marketing management |
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