Value, power, and health care services in the UK : a business-to-business services network perspective
Year of publication: |
2011
|
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Authors: | Zolkiewski, Judy |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 3/4, p. 424-448
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Subject: | Gesundheitsversorgung | Health care | B-to-B-Marketing | Business-to-business marketing | Soziales Netzwerk | Social network | Dienstleistungsqualität | Service quality | Großbritannien | United Kingdom |
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