Value proposition as a catalyst for a customer focused innovation
Year of publication: |
2011
|
---|---|
Authors: | Lindič, Jaka ; Marques da Silva, Carlos |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 49.2011, 10, p. 1694-1708
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Value proposition | Innovation | Tool | Customer perceived value | Case studies | Internet | Marketing strategy |
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