Value proposition as a catalyst for a customer focused innovation
Year of publication: |
2011
|
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Authors: | Lindič, Jaka ; DaSilva, Carlos M. |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 49.2011, 10, p. 1694-1708
|
Subject: | Amazon.com Inc. | Innovationsmanagement | Innovation management | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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