Value Propositions As Market-Shaping Devices : A Qualitative Comparative Analysis
Year of publication: |
2020
|
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Authors: | Nenonen, Suvi |
Other Persons: | Storbacka, Kaj (contributor) ; Sklyar, Alexey (contributor) ; Frow, Pennie (contributor) ; Payne, Adrian (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Marktmechanismus | Market mechanism | Prinzipal-Agent-Theorie | Agency theory | Transaktionskosten | Transaction costs |
Extent: | 1 Online-Ressource (49 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Industrial Marketing Management, Vol. 87, pp. 276-290. DOI:10.1016/j.indmarman.2019.10.006 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2020 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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