Values of blockchain technology in advancing secure and decentralized Customer Relationship Management (CRM) systems
Year of publication: |
2024
|
---|---|
Authors: | Yakasai, Abubakar Mukhtar ; Mohammad Nabil Almunawar ; Muhammad Anshari |
Published in: |
Customer relationship management : methods, opportunities and challenges. - New York : Nova Science Publishers, ISBN 979-8-89113-662-5. - 2024, p. 235-262
|
Subject: | blockchain | customer relationship management systems | decentralized CRM | data security | Beziehungsmarketing | Relationship marketing | Blockchain | Datensicherheit | Data security | Dezentralisierung | Decentralization |
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