ValueSpace : winning the battle for market leadership ; lessons from the world's most admired companies
Banwari Mittal ; Jagdish N. Sheth
| Year of publication: |
2001
|
|---|---|
| Authors: | Mittal, Banwari ; Sheth, Jagdish N. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Marktführer | Wettbewerbsstrategie |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 265 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-137527-9 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004610768