Valuing growth strategy management by hotel chains based on the real option approach
Year of publication: |
2008
|
---|---|
Authors: | Cunill, Onofre Martorell ; Forteza, Carles Mulet ; Miralles, Micaela Rosselló |
Published in: |
Tourism economics : the business and finance of tourism and recreation. - London : Sage, ISSN 1354-8166, ZDB-ID 1417753-5. - Vol. 14.2008, 3, p. 511-526
|
Subject: | Betriebliche Wertschöpfung | Value creation | Hotellerie | Hotel industry | USA | United States | Strategisches Management | Strategic management | Realoptionsansatz | Real options analysis |
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