Variety-seeking as an emotional coping strategy for chronically indecisive consumers
Year of publication: |
March 2016
|
---|---|
Authors: | Jeong, Hyewook G. ; Drolet, Aimee Leigh |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 27.2016, 1, p. 55-62
|
Subject: | Chronic indecision | Variety-seeking | Choice deferral | Konsumentenverhalten | Consumer behaviour | Emotion | Coping-Strategie | Coping strategy |
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