Veränderungen des Aussagewertes von scannererhobenen Paneldaten für das Handels- und Herstellermarketing
Bartho Treis ; Kirsten Ganswindt
| Year of publication: |
1984
|
|---|---|
| Authors: | Treis, Bartho ; Ganswindt, Kirsten |
| Publisher: |
Göttingen |
| Subject: | Panelanalyse | Marketing |
| Extent: | III, 104 S. : graph. Darst. |
|---|---|
| Series: | Göttinger handelswissenschaftliche Schriften : GHS. - Göttingen : GHS. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| ISBN: | 3-925327-01-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004733076