Veränderungen des Aussagewertes von scannererhobenen Paneldaten für das Handels- und Herstellermarketing
Bartho Treis; Kirsten Ganswindt
| Year of publication: |
1990 ; 2., unveränd. Aufl.
|
|---|---|
| Authors: | Treis, Bartho |
| Other Persons: | Ganswindt, Kirsten (contributor) |
| Publisher: |
Göttingen : GHS |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Scanner | Einzelhandel | Retail trade | Theorie | Theory |
| Extent: | III, 104 S. graph. Darst. |
|---|---|
| Series: | Göttinger Handelswissenschaftliche Schriften e.V. : GHS. - Göttingen : GHS, ZDB-ID 61443-9. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 98 - 104 |
| ISBN: | 3-925327-01-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000791765