Extent:
238 S.
Ill., graph. Darst.
Type of publication: Book / Working Paper
Type of publication (narrower categories): Sammelwerk ; Collection of articles of several authors
Language: German
Notes:
Enth. 15 Beitr.
Literaturangaben
ISBN: 3-8349-2383-4 ; 978-3-8349-2383-7
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10008647725