Verluste mit der Dritten Welt
von Ethan Kay und Woody Lewenstein
Year of publication: |
2013
|
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Authors: | Kay, Ethan ; Lewenstein, Woody |
Published in: |
Harvard-Business-Manager : das Wissen der Besten. - Hamburg : Manager-Magazin-Verl.-Ges., ISSN 0945-6570, ZDB-ID 1138095-0. - Vol. 35.2013, 5, p. 8-11
|
Subject: | Multinationales Unternehmen | Transnational corporation | Geschäftsmodell | Business model | Niedrigeinkommen | Low income | Marktsegmentierung | Market segmentation | Preiswettbewerb | Price competition | Indien | India | Entwicklungsländer | Developing countries |
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