Vermarktete Ethik
Year of publication: |
1993
|
---|---|
Other Persons: | Jacob, Adolf-Friedrich (contributor) ; Bauer, Hans H. (contributor) |
Publisher: |
Stuttgart : Schäffer-Poeschel |
Subject: | Wirtschaftsethik | Marketing | Kongress | Koblenz <1992> |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | VII, 85 S. : graph. Darst. |
---|---|
Series: | Schriftenreihe der Wissenschaftlichen Hochschule für Unternehmensführung Koblenz - Otto-Beisheim-Hochschule / Management. - Stuttgart : Schäffer-Poeschel. - Vol. 7 |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 3-7910-0701-7 |
Source: |
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Scherer, Gabriele E., (1992)
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Jacob, Adolf-Friedrich, (1993)
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The ethical dilemmas in marketing : the positive idea and its desirable and undesirable consequences
Woźniczka, Jarosław, (2016)
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Jacob, Adolf-Friedrich, (1993)
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Bayón, Tomás, (2007)
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Nutzenorientierte Markenführung im Internet
Bauer, Hans H., (2004)
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