Versioning : go vertical in a horizontal market?
Year of publication: |
2016
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Authors: | Dey, Debabrata ; Lahiri, Atanu |
Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 33.2016, 2, p. 546-572
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Subject: | consumer learning | downloadable content | experience good | information good | product sampling | versioning | vertical differentiation | video games | Theorie | Theory | Computerspiel | Video game | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Produktdifferenzierung | Product differentiation | Vertikale Integration | Vertical integration | Duopol | Duopoly | Lernprozess | Learning process |
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