Vertical Differentiation and a Comparison of Online Advertising Models
| Year of publication: |
2012
|
|---|---|
| Authors: | Lin, Mei ; Ke, Xuqing ; Whinston, Andrew |
| Published in: |
Journal of management information systems : JMIS. - Armonk, NY : Sharpe, ISSN 0742-1222, ZDB-ID 8831270. - Vol. 29.2012, 1 (1.7.), p. 195-237
|