Vertical integration for quality signaling
Year of publication: |
2010
|
---|---|
Authors: | La, Meeryung ; Park, Jee-hyeong |
Published in: |
Seoul journal of economics. - Seoul : Univ., ISSN 1225-0279, ZDB-ID 1084412-0. - Vol. 23.2010, 4, p. 533-567
|
Subject: | Auslandsinvestition | Foreign investment | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Vertikale Integration | Vertical integration | Signalling | Theorie | Theory |
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