Vertical vs. horizontal presentation formats result in different consumption choices due to construal priming
Year of publication: |
2022
|
---|---|
Authors: | Mukherjee, Sudipta |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 21.2022, 5, p. 1149-1164
|
Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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