Vertikales Marketing: Trends in der Praxis und Schwerpunkte der theoretischen Diskussion
von Lothar Müller-Hagedorn ...
| Year of publication: |
1999
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|---|---|
| Other Persons: | Müller-Hagedorn, Lothar (contributor) |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 21.1999, 1, p. 61-74
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| Subject: | Marketing | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache In: Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001457808