Vertrieb im Systemgütergeschäft : Gestaltungsparameter für eine Vertriebskonzeption
René Helm
| Year of publication: |
2004 ; 1. Aufl.
|
|---|---|
| Authors: | Helm, René |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | B-to-B-Marketing | Business-to-business marketing | Leistungsbündel | Bundling strategy | Vertrieb | Physical distribution | Lieferantenmanagement | Supplier relationship management | Telekommunikationsausrüster | Telecommunications equipment industry | Theorie | Theory | Deutschland | Germany | Investitionsgütermarketing | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 207 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Rostock, Univ., Diss., 2003 |
| ISBN: | 978-3-8244-8036-4 ; 3-8244-8036-0 ; 978-3-322-81695-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002042500