Extent:
XI, 370 Seiten
Diagramme, Illustrationen, Karten
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch ; Textbook
Language: German
Notes:
Literaturangaben
ISBN: 3-409-11965-5 ; 978-3-409-11965-8 ; 978-3-8349-3663-9
Other identifiers:
10.1007/978-3-8349-3663-9 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014005479