Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Year of publication: |
2012
|
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Authors: | Cervellon, Marie-Cécile |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 4, p. 133-145
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Öko-Marketing | Green marketing | Markenimage | Brand image | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Luxusgüter | Luxury goods | Europa | Europe |
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