VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT
Year of publication: |
2011
|
---|---|
Authors: | POPESCU, Ruxandra Irina |
Published in: |
Proceedings of Administration and Public Management International Conference. - Centrul de Cercetare în Administraţie şi Servicii Publice (CCASP). - Vol. 7.2011, 1, p. 329-345
|
Publisher: |
Centrul de Cercetare în Administraţie şi Servicii Publice (CCASP) |
Subject: | Brand | city brand | brand strategies | tourism | advertising campaigns | strategic development |
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