Vietnamese Consumer Attitudes towards Smartphone Advertising
Year of publication: |
2020
|
---|---|
Authors: | Giao, Ha Nam Khanh |
Other Persons: | Vuong, Bui Nhat (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Vietnam | Viet Nam | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Mobiltelefon | Mobile phone | Werbewirkung | Advertising effects |
Extent: | 1 Online-Ressource (10 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Asian Finance, Economics and Business, 7(5), 195-204 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 13, 2020 erstellt |
Classification: | B16 - History of Economic Thought: Quantitative and Mathematical ; M10 - Business Administration. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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