Viewer behavior on social media : viral marketing of a movie trailer in Indonesia
Year of publication: |
2022
|
---|---|
Authors: | Afifah, Nur ; Daud, Ilzar ; Mulyadina, Morella |
Published in: |
Gadjah Mada international journal of business. - Yogyakarta, Indonesia : Faculty of Economics and Business, ISSN 1411-1128, ZDB-ID 2947129-1. - Vol. 24.2022, 2, p. 178-197
|
Subject: | affective response | cognitive | environment | audience behavior | viral marketing | Social Web | Social web | Virales Marketing | Viral marketing | Indonesien | Indonesia | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage |
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